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šŸ”§ Google Analytics 4

Google Analytics 4

Get a deeper understanding of your customers

Visit Website ā†’

Overview

Google Analytics 4 (GA4) is the latest version of Google's web analytics service. It provides a more complete understanding of the customer journey across websites and apps, with a focus on event-based tracking and user privacy. It offers powerful tools for analyzing user behavior, measuring marketing effectiveness, and gaining insights to improve business performance.

āœØ Key Features

  • Event-based data model
  • Cross-device and cross-platform tracking
  • Audience building and segmentation
  • Funnel analysis
  • Predictive metrics
  • Integration with other Google products

šŸŽÆ Key Differentiators

  • Free and powerful analytics solution
  • Seamless integration with other Google products
  • Advanced machine learning and predictive capabilities

Unique Value: Google Analytics 4 provides businesses of all sizes with a powerful and intelligent platform for understanding their customers and improving their marketing performance, for free.

šŸŽÆ Use Cases (5)

Website and app analytics Marketing campaign performance measurement User behavior analysis Conversion tracking and optimization Audience segmentation for remarketing

āœ… Best For

  • Tracking website traffic and user engagement
  • Analyzing the effectiveness of Google Ads campaigns

šŸ’” Check With Vendor

Verify these considerations match your specific requirements:

  • Users who need highly specialized, real-time ad tracking for affiliate marketing with advanced cloaking features

šŸ† Alternatives

Adobe Analytics Mixpanel Heap

While other platforms may offer more specialized features, Google Analytics 4's combination of power, flexibility, and cost-effectiveness is unmatched.

šŸ’» Platforms

Web iOS Android API

šŸ”Œ Integrations

Google Ads Google Search Console Google Tag Manager BigQuery Salesforce And many more through APIs and third-party connectors

šŸ”’ Compliance & Security

āœ“ SOC 2 āœ“ HIPAA āœ“ BAA Available āœ“ GDPR āœ“ ISO 27001 āœ“ SSO āœ“ SOC 2 āœ“ SOC 3 āœ“ ISO 27001 āœ“ FedRAMP

šŸ’° Pricing

Contact for pricing
Free Tier Available

Free tier: Generous limits for most businesses

Visit Google Analytics 4 Website ā†’

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