Matomo
The Google Analytics alternative that protects your data.
Overview
Matomo is a powerful open-source web analytics platform that gives you full control over your data. As an alternative to Google Analytics, Matomo provides detailed reports on your website visitors, including their location, the pages they visit, the keywords they used to find you, and much more. Because you can host Matomo on your own servers, you can ensure that your data is private and secure.
✨ Key Features
- 100% data ownership and privacy
- Open source and self-hostable
- Comprehensive web analytics reports
- Heatmaps and session recordings
- A/B testing
- Funnel analysis
- No data sampling
🎯 Key Differentiators
- Open source
- Data ownership and privacy
- No data sampling
Unique Value: Provides a powerful and ethical web analytics platform that gives you complete control over your data.
🎯 Use Cases (4)
✅ Best For
- Tracking website traffic without sharing data with Google.
- Analyzing user behavior on an intranet or other internal application.
- Complying with strict data privacy regulations like GDPR and HIPAA.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams without the technical resources to manage a self-hosted application
- Deep product analytics for mobile apps
🏆 Alternatives
Offers a more private and secure alternative to Google Analytics, with more features and flexibility than simpler privacy-focused analytics tools.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Available tier)
🔒 Compliance & Security
💰 Pricing
✓ 21-day free trial
Free tier: Free to download and self-host.
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